Social Media
This is an intermediate-level course for anyone who wants to gain a more in-depth understanding of social media marketing platforms, tools, and techniques.
1,236 Already Enrolled
About this Course
Digital Technologies and Coronavirus Disease (COVID-19) have changed the way we work, live, communicate and consume. This situation does not only pose challenges to our profession but informs our desire in advancing and progressing in light of our future careers.
Social media marketing is a must for every business, entrepreneur, student, and public institution in the Ghanaian market, with reports showing internet users and social media penetration rate as high as 14.76 million and 20% respectively. It is a cost effective and powerful marketing tool that allows you to listen, engage, increase traffic, improve brand awareness, increase business growth and provide a better customer or citizenry experience – if you’re using it effectively.
That’s why a professional crash course has been developed that will make a difference in your life. This curriculum has been carefully designed to address the social media marketing skills gap – with advice from industry leaders around the globe. We’ll explore the theoretical and strategic approaches to social media marketing, paying utmost heed to an engaging and practical session so you learn how to create an effective social media strategy.
Email Us
For general queries: info@rumisengage.com
For course inquires: aamin@rumisengage.com
Course Overview
Who is this course for?
This is an intermedia-level course for anyone who wants to gain a more in-depth understanding of social media marketing platforms, tools, and techniques. This course is suitable for marketing generalists, entrepreneurs, small business owners, and students who are responsible for the planning, building, executing, and measurement of social media strategy and planning in their line of duty.
Participants will deep-dive into the most effective ways to develop and execute a profitable social media marketing strategy that will deliver results.
What can you expect?
Through dynamic classroom presentations and practical learning activities including expertly guided video tutorials, interactive topics and quizzes, and practical exercises, strategy and planning experts will guide you through best practice methods, techniques, and tools for improving your firms or organization’s social media strategy and brand building efforts.
Our sessions are highly participative so you’ll need to bring a laptop and mobile phone to get full value from the course and exercises.
What will you learn?
The Rumis Engage Academy’s panel has specifically structured the syllabus to focus on current trends and best practices in strategy, planning, and execution. Learning how to build a successful social media marketing strategy and leveraging on consumer insights will allow you to gain a sustainable competitive advantage for both your business and your career.
This training course will give you a comprehensive overview of social media covering everything from the platforms you should focus on, the tools you should use, creating a compelling story, developing social content, paid social advertising, new developments to look out for, and measuring your success. The focus is on how to develop a social media marketing strategy that will deliver real business results. It is delivered through a mixture of case studies, interactive learning, and practical exercises and will cover the latest in best practice and hands-on techniques for maximising your Return on Investment (ROI) and Return on Relationship (ROR).
What Certification will you receive?
On successful completion of the course, earn a Certificate of participation in Social Media Marketing from Rumis Engage Academy. Add the certificate to your CV and improve your career or job/business prospects.
EMAIL US
For general queries: info@rumisengage.com
For course inquires: aamin@rumisengage.com
Faq
Most Popular Questions
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Course Resources
You will enjoy a FREE social media marketing toolkit (i.e., templates, videos, case studies) recommended by Chartered Institute of Marketing (CIM), Google, Hootsuite, Digital Marketing Institute, Public Relations Academy, and Marketing Scholars such as Philip Kotler and Andrew Stephen.
Advisory & Academic Board
By providing expert reviews and recommendations regularly, the advisory and academic board ensures that Alumni of Rumis Engage Academy have learned the most up-to-date digital skills, core competencies, and knowledge needed to thrive in their digital careers.
The board ensures that our programs are developed in alignment with the Ghanaian digital economy’s most in-demand digital needs and skillsets.
Bright Asamoah
Board MemberDr Kobby Mensah
Board MemberAmin Ayarnah
MBA, ACIM, PhD*Bekono Hongla Esmeralda
Board Member
Alumni
Our Alumni are thriving, leading, and impacting
Rumis Engage Academy Alumni work with some of the global and Ghanaian leading brands
Testimonials
What Our Alumni Say
I can realise the tutor has immense experience in this field. His examples and interactive manner of teaching make it easy to answer the puzzles of implementing and measuring social media efforts. Our firm’s brand awareness has improved by 16% on our social media channels
Digital Technologies and Coronavirus Disease (COVID-19) have changed the way we work, live, communicate and consume. This situation does not only pose challenges to our profession but informs our desire in advancing and progressing in light of our future careers.
Social media marketing is a must for every business, entrepreneur, student, and public institution in the Ghanaian market, with reports showing internet users and social media penetration rate as high as 14.76 million and 20% respectively. It is a cost effective and powerful marketing tool that allows you to listen, engage, increase traffic, improve brand awareness, increase business growth and provide a better customer or citizenry experience – if you’re using it effectively.
That's why a professional crash course has been developed that will make a difference in your life. This curriculum has been carefully designed to address the social media marketing skills gap – with advice from industry leaders around the globe. We'll explore the theoretical and strategic approaches to social media marketing, paying utmost heed to an engaging and practical session so you learn how to create an effective social media strategy.
Who is this course for?
This is an intermedia-level course for anyone who wants to gain a more in-depth understanding of social media marketing platforms, tools, and techniques. This course is suitable for marketing generalists, entrepreneurs, small business owners, and students who are responsible for the planning, building, executing, and measurement of social media strategy and planning in their line of duty.
Participants will deep-dive into the most effective ways to develop and execute a profitable social media marketing strategy that will deliver results.
What can you expect?
Through dynamic classroom presentations and practical learning activities including expertly guided video tutorials, interactive topics and quizzes, and practical exercises, strategy and planning experts will guide you through best practice methods, techniques, and tools for improving your firms or organization’s social media strategy and brand building efforts.
Our sessions are highly participative so you’ll need to bring a laptop and mobile phone to get full value from the course and exercises.
What will you learn?
The Rumis Engage Academy’s panel has specifically structured the syllabus to focus on current trends and best practices in strategy, planning, and execution. Learning how to build a successful social media marketing strategy and leveraging on consumer insights will allow you to gain a sustainable competitive advantage for both your business and your career.
This training course will give you a comprehensive overview of social media covering everything from the platforms you should focus on, the tools you should use, creating a compelling story, developing social content, paid social advertising, new developments to look out for, and measuring your success. The focus is on how to develop a social media marketing strategy that will deliver real business results. It is delivered through a mixture of case studies, interactive learning, and practical exercises and will cover the latest in best practice and hands-on techniques for maximising your Return on Investment (ROI) and Return on Relationship (ROR).
What Certification will you receive?
On successful completion of the course, earn a Certificate of participation in Social Media Marketing from Rumis Engage Academy. Add the certificate to your CV and improve your career or job/business prospects.
EMAIL US
For general queries: info@rumisengage.com
For course inquires: aayarnah@rumisengage.com
You will enjoy a FREE social media marketing toolkit (i.e., templates, videos, case studies) recommended by Chartered Institute of Marketing (CIM), Google, Hootsuite, Digital Marketing Institute, Public Relations Academy, and Marketing Scholars such as Philip Kotler and Andrew Stephen
By providing expert reviews and recommendations regularly, the advisory and academic board ensures that Alumni of Rumis Engage Academy have learned the most up-to-date digital skills, core competencies, and knowledge needed to thrive in their digital careers.
The board ensures that our programs are developed in alignment with the Ghanaian digital economy’s most in-demand digital needs and skillsets. Board members include;
- Dr. Kobby Mensah, PhD
- Bekono Hongla Esmeralda DipM, ACIM
- Bright Asamoah, ACMA, CGMA, CA, MBA
- Amin Ayarnah, MBA, ACIM, PhD*
Our Alumni are thriving, leading, and impacting
Rumis Engage Academy Alumni work with some of the global and Ghanaian leading brands
Contact us
Talk to us to learn more about our Courses.
