Brand Strategy

A brand strategy provides a(n) firm or individual with a route map or blueprints to success. It answers the big questions; who, where, why, and what. More importantly, a business should formulate a brand strategy statement before creating a brand identity and marketing its’ products or services.

A brand is not a logo but a consistent attitude and a carefully managed experience that meets or surpasses consumer expectations. Brand Strategy has the potential to create communities of like-minded people through alignment with an ideal that transcends the physical. A brand is simply the experience your customers have with your product or service.

Why is it important? Rumis Engage Point of View

At Rumis Engage, we believe that a robust brand strategy delivers metrics for brand management that offers firms or individuals the possibility of measuring if the brand is effective in realising its intended goals or objectives. The reasons to formulate a brand strategy include:

Differentiation – Branding highlights the differences that make a product or service better than its market competitors.

Emotion – Branding creates a bond between the brand and the consumer that builds emotional ties of loyalty or repeat purchase.

Added value – Branding increases value by adding an emotional significance that exceeds the rational value of the product or service.

Communication – Branding is an effective and lasting way to convey information such as to introduce a new firm, product, or service, attract and retain staff, investors, and customers, rebuilding a lost reputation, merger & acquisition, and new positioning

Specific Services

Strong brands make a powerful emotional connection with their market through understanding their buyer psychology, measuring their brand’s impact using modern data tools, and creating messaging that inspires their market.

Brand Inspiration
Strong brands are known to build an emotional connection with their clients and keenly inspire them to take action (i.e. purchase). Now more than ever, consumers hardly trust company-sponsored advertisements. Your customers want to know what you stand for. Your brand inspiration is the foundation of your brand strategy.

Rumis Engage Approach

Rumis Engage assists you in defining the authentic elements of your brand, the things that by no means change, the values that matter to you and your customers.

Brand Differentiation
Differentiation is TOUGH! Firms without a strong differentiator may only resort to compete on price – and that’s a race to the bottom. Rumis Engage believes that firms should ensure that prospective differentiators ooze the qualities of Truth, Relevance, and Provability.

Rumis Engage Approach

Rumis Engage assists you to focus on how you compare to competitors in the marketplace, comparing your strengths, to your competition, and applying specific criteria to identify competitive advantages.

Brand Positioning
A brand positioning statement helps a business to recognise who the target market is and lets it think about how it wants the target market to perceive the business’s brand. A business should write its’ brand positioning statement before starting to market its’ products or services.

Rumis Engage Approach

Rumis Engage will assist you in learning the concepts of positioning along with different positioning approaches for specific stages of your market’s lifecycle, and decide what you want your brand to be known for in the minds of consumers.

Brand Architecture
Crucially, a brand is more than a logo or packaging; it’s an experience that is shaped by a combination of product or service, your creative, your logo, your messaging, and how your employees or reps interact with your market and customers. Your brand is a perception, and that perception is reinforced every time you interact with prospects or customers.

Rumis Engage Approach

Rumis Engage takes an immense interest in defining the elements of your brand that shape your clients’ experience.

Brand Audit
Firms creating a new brand are often engaged in asking how they can ensure the delivery of a consistent experience across every market touchpoint. Your brand audit, or new brand checklist, provides a guide for creating a unified brand experience in the future.

Rumis Engage Approach

Here, Rumis Engage assists your firm in evaluating all of the current elements that shape your brand via internal evaluation, market polling, and gap analysis.

Brand Strategy Implementation
A great strategy without a plan of execution is less useful in achieving business objectives. Rumis Engage will assist your firm in creating your brand strategy implementation plan by establishing its brand’s vision and determine how to deliver your brand to the marketplace.

Rumis Engage Approach

Here we will focus on translating your brand strategy into creative campaigns and determine the changes you need to make to implement them. Rumis Engage will help your firm in establishing a 12-month sequence of actions to implement your strategy in your daily marketing activities.

Brand Naming
Your brand name is the most visible and memorable part of your brand. Customers largely attach feelings to your brand name having experienced it. Entrepreneurs have mostly brainstormed in an unstructured manner in the light of coming up with a brand name. This hugely makes them miss out on the opportunities to explore better names to fit your brand.

Rumis Engage Approach

Rumis Engage Approach
Rumis Engage will help you learn about the different categories of names and how to apply them to your brand strategy, along with a step-by-step brainstorming process. Evaluating and protecting your final name selections.

Our Process To Get Your Branding Right


Industry Research

Target Market
Build Ideal Client Profile Keyword Research
Competitive Analysis

Game Plan

Mission Statements
Vision Statements
Core Values
Tone and Voice

Corporate Identity

Company Logo
Business Card
Promotional Materials
Other Company Assets
055 071 1114

© 2021 — Rumis Engage Consulting. Developed by MOH Digital Ltd.  All Rights Reserved.


Privacy Policy

Protecting your private information is our priority. This Statement of Privacy applies to and Rumis Engage and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to Rumis Engage include The Rumis Engage website is a digital marketing, blockchain and educational site. By using the Rumis Engage website, you consent to the data practices described in this statement.

Collection of your Personal Information
In order to better provide you with products and services offered on our Site, Rumis Engage may collect personally identifiable information, such as your:
First and Last Name, Mailing Address, E-mail Address, Phone Number
If you purchase Rumis Engage’s products and/or services, we collect billing and credit card information. This information is used to complete the purchase transaction.
We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services available on the Site. These may include: (a) registering for an account on our Site; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering and purchasing products and services on our Site; (f) submitting an event submission form to request food truck booking assistance with your event.
To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future.

Use of your Personal Information
Rumis Engage collects and uses your personal information to operate its website(s) and deliver the services you have requested. Rumis Engage may also use your personally identifiable information to inform you of other products or services available from Rumis Engage and its affiliates.

Sharing Information with Third Parties
Rumis Engage does not sell, rent, or lease its customer lists to third parties. Rumis Engage may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone numbers) is transferred to the third party.
Rumis Engage share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Rumis Engage, and they are required to maintain the confidentiality of your information.
Rumis Engage may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) confirm to the edicts of the law or comply with legal process served on Rumis Engage or its site; (b) protect and defend the rights or property of Rumis Engage; and/or (c) act under exigent circumstances to protect the personal safety of users of Rumis Engage, or the public.

Tracking User Behaviour
Rumis Engage may keep track of the websites and pages our users visit within Rumis Engage, in order to determine what Rumis Engage services are the most popular. This data is used to deliver personalised content and advertising within Rumis Engage to customers whose behaviour indicates that they are interested in a particular subject area.

Automatically Collected Information
Information about your computer hardware and software may be automatically collected by Rumis Engage. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Rumis Engage website.

Use of Cookies
The Rumis Engage website and its third-party advertising vendors may use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.
One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Rumis Engage pages or register with the Rumis Engage site or services, a cookie helps Rumis Engage to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Rumis Engage website, the information you previously provided can be retrieved, so you can easily use the Rumis Engage features that you customized.
You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Rumis Engage services or websites you visit.
We also utilize cookies for our personalized third-party advertising. Should you like to opt out of a third-party vendor’s use of cookies for personalized advertising, visit

This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

Security of your Personal Information
Rumis Engage secures your personal information from unauthorized access, use, or disclosure. Rumis Engage uses the following methods for this purpose:

SSL Protocol
When personal information (such as a credit card number) is transmitted to other website, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol. We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.

Children Under Thirteen
Rumis Engage does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of eighteen, you must ask your parent or guardian for permission to use this website.
Opt-Out & Unsubscribe from Third Party Communications
We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information. Users may opt-out of receiving any or all communications for third-party partners of Rumis Engage by contacting us here:
Phone: +233 (55) 071 1114

Email Communications
From time to time, Rumis Engage may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. In order to improve our Services, we may receive a notification when you open an email from Rumis Engage or click on a link therein. If you would like to stop receiving marketing or promotional communications via email from Rumis Engage, you may opt out of such communications by clicking “Unsubscribe” at the bottom of the received emails, or contacting Rumis Engage via email.

External Data Storage Sites
We may store your data on servers provided by third party hosting vendors with whom we have contracted.

Changes to this Statement
Rumis Engage reserves the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our site, and/or by updating any privacy information on this page. Your continued use of the Site and/or Services available through this Site after such modifications will constitute your (a) acknowledgement of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.

Contact Information
Rumis Engage welcomes your questions or comments regarding this Statement or Privacy. If you believe that Rumis Engage has not adhered to this Statement, please contact Rumis Engage at:
Rumis Engage
GE-346-3507, Dome Pillar Two Road,
Apartment Residency (1st Floor, B8),
Accra – Ghana
Email address:
Phone: +233 (55) 071 1114, Effective as of 23rd December 2021


Cookie Policy

This document sets out the terms of use of cookies on Rumis Engage website, explains the purposes for which cookies are used, and describes the rights of users of the website to modify and select the use of cookies according to their needs.

Cookies are needed to provide and improve Rumis Engage digital services, as well as to ensure that the information provided by the users is kept confidential and in a proper manner. Rumis Engage shall take appropriate security measures to prevent unauthorized access, disclosure, modification, or the unauthorized destruction of data provided by users in the form of cookies.

How Rumis Engage uses cookies
When you use and access the Service, we may place a number of cookies files in your web browser. We use cookies for the following purposes: to enable certain functions of the Service, to provide analytics, to store your preferences, to enable advertisements delivery, including behavioral advertising. We use both session and persistent cookies on the Service and we use different types of cookies to run the Service. We may use essential cookies to authenticate users and prevent fraudulent use of user accounts.

How to control cookies
You can control and/or delete cookies as you wish – for details, see You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit our website or use our Platform and some services and functionalities we offer may not work.

Where can you find more information about cookies
You can learn more about cookies and the following third-party websites:
all about Cookies: