Brand Strategy
A brand strategy provides a(n) firm or individual with a route map or blueprints to success. It answers the big questions; who, where, why, and what. More importantly, a business should formulate a brand strategy statement before creating a brand identity and marketing its’ products or services.
A brand is not a logo but a consistent attitude and a carefully managed experience that meets or surpasses consumer expectations. Brand Strategy has the potential to create communities of like-minded people through alignment with an ideal that transcends the physical. A brand is simply the experience your customers have with your product or service.
Why is it important? Rumis Engage Point of View
At Rumis Engage, we believe that a robust brand strategy delivers metrics for brand management that offers firms or individuals the possibility of measuring if the brand is effective in realising its intended goals or objectives. The reasons to formulate a brand strategy include:
Differentiation – Branding highlights the differences that make a product or service better than its market competitors.
Emotion – Branding creates a bond between the brand and the consumer that builds emotional ties of loyalty or repeat purchase.
Added value – Branding increases value by adding an emotional significance that exceeds the rational value of the product or service.
Communication – Branding is an effective and lasting way to convey information such as to introduce a new firm, product, or service, attract and retain staff, investors, and customers, rebuilding a lost reputation, merger & acquisition, and new positioning
Specific Services
Strong brands make a powerful emotional connection with their market through understanding their buyer psychology, measuring their brand’s impact using modern data tools, and creating messaging that inspires their market.
Brand Inspiration
Strong brands are known to build an emotional connection with their clients and keenly inspire them to take action (i.e. purchase). Now more than ever, consumers hardly trust company-sponsored advertisements. Your customers want to know what you stand for. Your brand inspiration is the foundation of your brand strategy.
Rumis Engage Approach
Rumis Engage assists you in defining the authentic elements of your brand, the things that by no means change, the values that matter to you and your customers.
Brand Differentiation
Differentiation is TOUGH! Firms without a strong differentiator may only resort to compete on price – and that’s a race to the bottom. Rumis Engage believes that firms should ensure that prospective differentiators ooze the qualities of Truth, Relevance, and Provability.
Rumis Engage Approach
Rumis Engage assists you to focus on how you compare to competitors in the marketplace, comparing your strengths, to your competition, and applying specific criteria to identify competitive advantages.
Brand Positioning
A brand positioning statement helps a business to recognise who the target market is and lets it think about how it wants the target market to perceive the business’s brand. A business should write its’ brand positioning statement before starting to market its’ products or services.
Rumis Engage Approach
Rumis Engage will assist you in learning the concepts of positioning along with different positioning approaches for specific stages of your market’s lifecycle, and decide what you want your brand to be known for in the minds of consumers.
Brand Architecture
Crucially, a brand is more than a logo or packaging; it’s an experience that is shaped by a combination of product or service, your creative, your logo, your messaging, and how your employees or reps interact with your market and customers. Your brand is a perception, and that perception is reinforced every time you interact with prospects or customers.
Rumis Engage Approach
Rumis Engage takes an immense interest in defining the elements of your brand that shape your clients’ experience.
Brand Audit
Firms creating a new brand are often engaged in asking how they can ensure the delivery of a consistent experience across every market touchpoint. Your brand audit, or new brand checklist, provides a guide for creating a unified brand experience in the future.
Rumis Engage Approach
Here, Rumis Engage assists your firm in evaluating all of the current elements that shape your brand via internal evaluation, market polling, and gap analysis.
Brand Strategy Implementation
A great strategy without a plan of execution is less useful in achieving business objectives. Rumis Engage will assist your firm in creating your brand strategy implementation plan by establishing its brand’s vision and determine how to deliver your brand to the marketplace.
Rumis Engage Approach
Here we will focus on translating your brand strategy into creative campaigns and determine the changes you need to make to implement them. Rumis Engage will help your firm in establishing a 12-month sequence of actions to implement your strategy in your daily marketing activities.
Brand Naming
Your brand name is the most visible and memorable part of your brand. Customers largely attach feelings to your brand name having experienced it. Entrepreneurs have mostly brainstormed in an unstructured manner in the light of coming up with a brand name. This hugely makes them miss out on the opportunities to explore better names to fit your brand.
Rumis Engage Approach
Rumis Engage Approach
Rumis Engage will help you learn about the different categories of names and how to apply them to your brand strategy, along with a step-by-step brainstorming process. Evaluating and protecting your final name selections.
Our Process To Get Your Branding Right
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