Now more than ever, firms who are reluctant at analysing current and future internal and external digital environments will be blind to insights relevant for crucial decision making and business success. Behind every growth success story is a thoughtful strategy.
A digital marketing strategy is necessary to provide consistent direction for an organisation’s online marketing activities and further integrate these online activities into other traditional marketing activities geared towards supporting overall business objectives.
At Rumis Engage, we believe that a robust marketing and digital strategy assists firms to appropriately allocate sufficient resources to individual marketing activities and measure such activities through analytics. We further believe that without a coherent strategy of engagement and retention through digital channels, your business is at best missing a golden opportunity, and at worst could be left behind, watching your competitors pull away across an ever-widening digital divide.
Digital Marketing Strategy
We offer strategy overviews that evaluate a range of options across digital marketing channels and recommend priorities for action. We also offer hourly consulting with clients seeking advice on their digital marketing direction.
At Rumis Engage, we assist firms to ‘bake’ their unique strategy based on their own particular set of circumstances. We insist on knowing your business, competition, customers, goals, and marketing activities required to achieve business success.
Social Media Strategy
Social media growth happens over time and is only successful with a comprehensive strategy. At Rumis Engage we evaluate the potential of various social media platforms to achieve your goals, through both organic reach and paid advertising.
The fast and effective dissemination of user-generated content in social media platforms (SMPs) results in an extensive sharing of information about firms and their products as online word of mouth among its users. Firms must thrive hard to gain currency in the light of online word of mouth. Shared information has a significant influence on (potential) consumers’ as they rely more and more on the opinion of others.
By applying social media analytics, companies can monitor the user’s opinions about them, their products, and services to obtain important feedback for improvements. In turn, it may help lower costs for research and development by learning directly from the customers about their needs.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
More importantly, we provide actionable recommendations to fulfill that potential. We believe that Humanizing your brand is as simple as being active or consistent on social media
At Runis Engage, we’ll work with your team to develop a content marketing plan that supports your goals across multiple digital channels—including website engagement and conversions, SEO, list building, social media, email marketing, and PR.
We do more than solely creating a monthly calendar of organic posts to be scheduled on Facebook, Instagram, Twitter, YouTube, LinkedIn, etc. Our way of creating social media content is preceded by research that stems from immensely honing in on your brand and understanding what your target audience wants to see or experience. At Rumis Engage, we take pride in creating a comprehensive plan that promises growth in your brand’s online voice.
Influencing and maintaining the reputation of a brand or building brand awareness requires numerous competencies. Social media management requires competencies in strategy development that are grounded in the analytics of data which in turn requires a high degree of creativity and collaboration. As Firms are forced to be active on different Social Media Platforms, Social Media Marketing tools provide functionalities to deploy holistic management across different SMPs.
At Rumis Engage we believe that social media platforms (SMPs) attracted a lot of attention and are established as an additional channel for communicating and broadcasting information. Consumers on these platforms are not only information consumers but active information contributors.
At Rumis Engage we align with the fact that SMM strategy needs to be aligned with the strategic goals of the company to be effective. Hence, firms or startups need to come up with a strategy about their engagement in social media to have a positive impact on the firms’ public perception.
We assist firms in selecting the Social Media Platforms they want to be active on, decide on the purpose of their engagement (e.g., customer care, marketing, etc.), determine the extent to which they want to enter into a dialog with the users, and much more. We fully appreciate the relevance of social media in crafting a robust digital marketing strategy to ensure immense brand awareness and a positive return on investment and relationship.
Our holistic approach includes considerations for processes, software, and staffing to ensure the successful application of a smart strategy and day-to-day campaign execution. The prevalence of mobile/tablet utterly changed the customer purchasing journey into thousands of real-time, intent-driven micro-moments. More importantly, we assist firms in recognizing crucial moments where online customers make decisions and preferences.
At Rumis Engage, we ensure that firms’ social media management efforts are successful in terms of their goals, by assisting them in reviewing and managing their social media metrics. Beyond the metric lies analytics which involves evaluating that data to make business decisions and leveraging on performance insights against future campaigns.
We seek to identify our clients’ real and pressing needs, not just deliver good work.
Collection of your Personal Information
In order to better provide you with products and services offered on our Site, Rumis Engage may collect personally identifiable information, such as your:
First and Last Name, Mailing Address, E-mail Address, Phone Number
If you purchase Rumis Engage’s products and/or services, we collect billing and credit card information. This information is used to complete the purchase transaction.
We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services available on the Site. These may include: (a) registering for an account on our Site; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering and purchasing products and services on our Site; (f) submitting an event submission form to request food truck booking assistance with your event.
To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future.
Use of your Personal Information
Rumis Engage collects and uses your personal information to operate its website(s) and deliver the services you have requested. Rumis Engage may also use your personally identifiable information to inform you of other products or services available from Rumis Engage and its affiliates.
Sharing Information with Third Parties
Rumis Engage does not sell, rent, or lease its customer lists to third parties. Rumis Engage may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone numbers) is transferred to the third party.
Rumis Engage share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Rumis Engage, and they are required to maintain the confidentiality of your information.
Rumis Engage may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) confirm to the edicts of the law or comply with legal process served on Rumis Engage or its site; (b) protect and defend the rights or property of Rumis Engage; and/or (c) act under exigent circumstances to protect the personal safety of users of Rumis Engage, or the public.
Tracking User Behaviour
Rumis Engage may keep track of the websites and pages our users visit within Rumis Engage, in order to determine what Rumis Engage services are the most popular. This data is used to deliver personalised content and advertising within Rumis Engage to customers whose behaviour indicates that they are interested in a particular subject area.
Automatically Collected Information
Information about your computer hardware and software may be automatically collected by Rumis Engage. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Rumis Engage website.
The Rumis Engage website and its third-party advertising vendors may use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.
One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Rumis Engage pages or register with the Rumis Engage site or services, a cookie helps Rumis Engage to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Rumis Engage website, the information you previously provided can be retrieved, so you can easily use the Rumis Engage features that you customized.
You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Rumis Engage services or websites you visit.
This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.
Security of your Personal Information
Rumis Engage secures your personal information from unauthorized access, use, or disclosure. Rumis Engage uses the following methods for this purpose:
When personal information (such as a credit card number) is transmitted to other website, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol. We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.
Children Under Thirteen
Rumis Engage does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of eighteen, you must ask your parent or guardian for permission to use this website.
Opt-Out & Unsubscribe from Third Party Communications
We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information. Users may opt-out of receiving any or all communications for third-party partners of Rumis Engage by contacting us here:
Phone: +233 (55) 071 1114
From time to time, Rumis Engage may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. In order to improve our Services, we may receive a notification when you open an email from Rumis Engage or click on a link therein. If you would like to stop receiving marketing or promotional communications via email from Rumis Engage, you may opt out of such communications by clicking “Unsubscribe” at the bottom of the received emails, or contacting Rumis Engage via email.
External Data Storage Sites
We may store your data on servers provided by third party hosting vendors with whom we have contracted.
Changes to this Statement
Rumis Engage welcomes your questions or comments regarding this Statement or Privacy. If you believe that Rumis Engage has not adhered to this Statement, please contact Rumis Engage at:
GE-346-3507, Dome Pillar Two Road,
Apartment Residency (1st Floor, B8),
Accra – Ghana
Email address: firstname.lastname@example.org
Phone: +233 (55) 071 1114, Effective as of 23rd December 2021
Cookies are needed to provide and improve Rumis Engage digital services, as well as to ensure that the information provided by the users is kept confidential and in a proper manner. Rumis Engage shall take appropriate security measures to prevent unauthorized access, disclosure, modification, or the unauthorized destruction of data provided by users in the form of cookies.
How to control cookies
You can control and/or delete cookies as you wish – for details, see aboutcookies.org. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit our website or use our Platform and some services and functionalities we offer may not work.
Where can you find more information about cookies
You can learn more about cookies and the following third-party websites:
all about Cookies: http://www.allaboutcookies.org/